Hollie is the research & design principal at ustwo. She focuses on helping clients create products and services that excite audiences and drive engagement. Over the last 15 years, she has worked in the luxury, culture, publishing & tech sectors, collaborating closely with clients to bring a research-driven design approach for a wide range of digital products, from large-scale collections systems to small innovative app projects.

She mentored early-stage startups on UX and research as part of the Google Launchpad program and junior UX designers through UXPA and regularly speaks at conferences on topics such as user research, trends, ethics and using data to inform your product strategy. She is currently a guest lecturer at Falmouth uni on user research in design.

She has worked with various London agencies and in-house for FjordHuge, Method, Ustwo, Code & Theory, Nile, The Times and Bureau for Visual Affairs where she led UX research and design teams.


+44 (0) 7789937300
SlideshareLinkedin, MediumYunoJuno.


Research-driven design

Experience Strategy, User Research, Service Design, Experience mapping, Interaction modelling, Product validation, Ecosystem/channel architecture, I.A, Usability and Trends.

Workshops and teaching

User co-creation, Problem-solving & ideation sessions, Sketching sessions, Mentoring, Alignment and road mapping sessions.


Southbank Centre
Wizarding World
Wellcome Collection
National Theatre
​Ashmolean Museum
Anya Hindmarch
Victoria & Albert Museum
Paul Smith
Jasper Conran
Imperial War Museum
Royal Museums Greenwich
Design Museum
Royal Academy of Art
New Economics Foundation


ServiceLab, 2019
Design Lab, 2019
UX Crunch, 2019
CX week Greece, 2019
Skills Matter, 2019
Weiwuying Symposium, 2018
Cannes Lions, 2018
Strata, O'Reilly, 2018
Good Tech Conference, 2018
Connect London, 2018
UX Oxford, 2018
Mobile UX London VR, 2018
InfintieConf, 2018
UX Oxford, 2018
Mobile UX London, 2017
Openfest, 2016
BBC Circom workshop, 2016
Social Media Week, 2016
Fosdem, 2016
Openfest, 2015
Start-Up Next, 2016
Founders and Coders, 2015
Beyond Data, 2015
Central Saint Martins, 2015
Fosdem, 2015
Openfest, 2014
Codefront, 2014

Elsewhere online



If you’re interested in working together or just want to say hi, please don't hesitate to get in touch. 

+44 (0) 7789937300