I'm the Design & Research Principal at ustwo
 focused on helping teams create products that excite audiences and drive engagement. Over the last 15 years I have partnered with product teams to bring a research-driven approach to digital product design from discovery through to live product iteration. This led me to work with a vast roster of companies in global ecommerce, health tech, news, entertainment and fintech.

I’ve grown, recruited and led multidisciplinary teams across research, ux, creative technology, product and service design. I believe passionately in managing teams with a coaching mindset, building empathy and championing people in the teams I lead.

I have mentored early-stage startups on user research as part of the Google Launchpad Program and Junior UX Designers through UXPA. Over the last ten years I have written talks, designed workshops and spoken at conferences across the globe. Covering topics such as user research, trend forecasting, ethics and using data to inform a product strategy. I’m currently a guest lecturer at Falmouth university on user research in design.




Research-driven design

Experience Strategy, User Research, Service Design, Experience mapping, Interaction modelling, Product validation, Ecosystem/channel architecture, I.A, Usability and Trends.

Workshops and teaching

User co-creation, Problem-solving & ideation sessions, Sketching sessions, Mentoring, Alignment and road mapping sessions.


Southbank Centre
Wizarding World
Wellcome Collection
National Theatre
​Ashmolean Museum
Anya Hindmarch
Victoria & Albert Museum
Paul Smith
Jasper Conran
Imperial War Museum
Royal Museums Greenwich
Design Museum
Royal Academy of Art
New Economics Foundation


Falmouth uni, 2022
UX crunch, 2021
ServiceLab, 2019
Design Lab, 2019
UX Crunch, 2019
CX week Greece, 2019
Skills Matter, 2019
Weiwuying Symposium, 2018
Cannes Lions, 2018
Strata, O'Reilly, 2018
Good Tech Conference, 2018
Connect London, 2018
UX Oxford, 2018
Mobile UX London VR, 2018
InfintieConf, 2018
UX Oxford, 2018
Mobile UX London, 2017
Openfest, 2016
BBC Circom workshop, 2016
Social Media Week, 2016
Fosdem, 2016
Openfest, 2015
Start-Up Next, 2016
Founders and Coders, 2015
Beyond Data, 2015
Central Saint Martins, 2015
Fosdem, 2015
Openfest, 2014
Codefront, 2014

Elsewhere online



If you’re interested in working together or just want to say hi, please don't hesitate to get in touch. 

+44 (0) 7789937300