The Problem – Reinventing a national newspaper for the digital era
The Times needed to reinvent itself as a digital-first publication, attract a younger audience to keep competing in a world of changing nature of newsmedia.
— Role: Design director
— Project type: Redesign
— Project duration: 1 year
A flexible editorial system that allows the unique qualities of the Times editorial to shine. The publishing model was based on 3 drops throughout the day rather than continuously publishing as news happened. The Times is known for the quality of its reporting and opinion, as such consumers didn't see them as a continually updating newsfeed, but as a trusted source of comment and analysis.
When there was a major world event they could switch to a continuous update model that takes over the homepage.