Roald Dahl Redesign 
2013, Lead designer, Bureau for Visual Affairs


Roald Dahl is such a well loved author we wanted to create a fully immersive site where users felt part of the Roald Dahl universe. Storytelling was a keypart of the design system allowing the editors to build flexible pages from a series of modules. The site caters for multiple users from fans of Dahl's writing to musuem visitors and users intersted in the charitable foundation.

Simple flexible templating systems
Each of the templates is flexible enough to hold products, editorial or character profiles.

Long scrolling pages
Modules blocks can be added to take advantage of modern browsing behaviours.