Paul Smith 
2009, Lead designer, The Other Media


Paul Smith required a complete redesign of the online presence. The site needed to reflect the changing face of Paul Smith today, focusing on the clothes and improving the e-commerce part of the site. We produced a site which showcases the images beautifully, whilst remaining clean and simple to use.

Redesigning the product page to show products to their best, we included 'by the look' features, quick add to basket from listing pages as well as large images for the user to view the details of the product.

As a major part of the UK fashion scene Paul Smith needed a highly visual way to show their latest collections prior to being able to buy them on the site.We created an easily updatable system which showcased the images in portrait which is better for fashion imagery.