Imperial War Museum redesign
2011, Lead designer, Bureau for Visual Affairs


IWM had recently rebranded and needed a redesigned site to launch in tandom. The new identity looks to unify the five separate geographical sites that make up the institution. For the site we focused on creating a narrative framework allowing museum to tell personal stories of war through the objects in their collections. Each of the locations needed a clear presence with individual visiting information and highlights, creating a media rich site so that users were better informed prior, during and after their visit.