Going beyond recommendations: Where next for data-driven design  
2017, Talk, Mobile UX London

Your phone already knows you better than your family and friends. As AI and machine learning algorithms crunch through the huge datasets we generate our online personas definitely knows you better than you know yourself. What opportunities does this give us to design? How can we design with these datasets to improve users lives beyond just simple recommendations? How do we avoid the pitfalls and shift the boundaries of the new normal highly personalised world?